Publicity solutions in film and home entertainment
The Associates is a long established, full service PR agency specialising in theatrical film and home entertainment. We expertly cover all areas of the media, including online, and offer solutions for both major releases and bespoke support tailored for specialist genres.
The Associates can boast over 20 years of continuous activity in this market, during which time we have developed effective systems for operating and reporting as well as enviable relationships with key media. Our staff turnover is phenomenally low, providing continuity for both clients and contacts.
We believe we can provide an effective and easy to harness solution to the publicity needs of any film or home entertainment distributor. To find out how, just contact one of our directors or any of our staff. Click the 'People' button and you'll see who we are.
Services
- PR and media management for Theatrical and Home Entertainment
- Social Networking/Direct PR
- Event Management
- Writing
- Marketing Consultancy/Brand Management
Theatrical campaigns
We can manage your film’s release effectively utilizing tried and tested strategies for day & date, platform and saturation releases with full DVD window.
Services for theatrical release publicity include:
- FDA liaison
- Creation of production notes and all associated written materials
- Targeted screening programmes for London and regions
- Liaison with talent publicist/agents and talent handling
- Talent and non-talent media features
- Creative ideas for media features, online content, etc.
- Press junket organization and management including venue, fixed crews, talent requirements.
- Premieres – full event and media management
- Reviews campaign across ALL media
- Trailer/content online seeding
- Theatrical case studies
Home Entertainment Campaigns
The Associates provides comprehensive, far-reaching and creative publicity campaigns for DVD/Blu-ray and releases whether it's a high profile theatrical release, a DVD premiere or a re-vamped classic.
- Campaign planning
- Creative feature ideas
- Talent features including talent liaison
- Presentations for retailers
- Competition placement
- Reviews campaign across ALL media
- Unique DVD content for online seeding
- Launch events
Social Networking/Direct PR
Cult Laboratories is a sister company to The Associates providing Direct PR campaigns through social media so you can compliment a push through media outlets with activity that goes straight to the fan. Whilst The Associates is busy creating coverage through reviews, interviews, promotions and more, Cult Laboratories identifies the target audience for your title and interacts with potential fans on forums, Facebook, Twitter and other social media platforms. Through using unique software and a talented team of social media professionals we're able to deliver results no one else can - especially as Cult Laboratories owns outlets others can't access.
Event Management
- Details of The Associates new event management division coming soon
- Film premieres, After parties, Press junkets, Stunts, Launches, Third party brand sponsorship, Celebrity booking, Red carpet service, Cinema screenings
Writing
Press releases, Production notes, Features, Interviews, Online blog content, Back-of-pack, Tag-lines....
- Often overlooked, but essential, The Associates prides itself on well-written and informative press materials.
- Mike Brennan is our talented in-house writer responsible for all press releases, production notes, in-house features and interviews.
- Sam Jones is responsible for all the lively, eye-catching online content which engages directly with fans.
- Mike and Sam can also turn around a back-of-pack synopsis in double-quick time which will engage consumers.
Marketing Consultancy/Brand Management
If you're sitting on a catalogue of films and are wondering how to best manage them or need a brand created that is going to be meaningful to a target audience then we can help. We've created Cult Laboratories and even clients including Shameless Screen Entertainment and Arrow Video. From coming up with the ethos that should power the brand to the styling, the message and creating the fanbase we can create true brands that consumers are willing to invest their time and money in.